Tripling Sales for non-Essentials During COVID Lockdown
For more than 50 years, Fisherman’s World has provided everyone with the best fishing tackle, accessories, and advice.
The COVID lockdown had an immediate negative impact on Fisherman's World's...
...both Brick-and-Mortal sales as well as Amazon sales because their ASINs were considered non-essential.
WINS WITH D8ADRIVEN
Within days, D8aDriven created a winning strategy for Fisherman's World.
We took a focused approach that allowed our combined teams to execute efficiently, making operational updates, selection prioritization based on changing customer search and purchase behavior, and inventory allocation changes.
Within 2 weeks, D8aDriven strategy helped Fisherman's World more than triple their sales.
They are now doing more business on Amazon than they were doing pre-COVID on Amazon and offline combined.